Scope

The goal of this project was to revamp an e-commerce platform to enhance user experience and drive higher conversion rates. The main components involved optimizing the checkout process, improving product pages, and creating a mobile-responsive design.

Process

I researched, analyzed, and gathered insights to redesign an e-commerce platform. I ideated, sketched, and created high-fidelity designs for a modern look. User testing was conducted for feedback, and the site was built using Webflow for responsiveness and performance optimization.

Solution

The revamped e-commerce platform saw a 25% rise in conversion rates and a 40% enhancement in user engagement metrics. Positive responses from users were received, especially regarding the improved navigation and checkout process. Notable enhancements comprised of an attractive product presentation, easy navigation, and a smooth mobile interface.